SEO to Become a Dinner Party Topic | SEO and SEM

Thanks to a ground-breaking agreement between Dell and Google, SEO may soon be a mainstream topic of conversation. Dell, the world’s leading maker of personal computers, has announced that it is testing a pre-installed package of Google software, including a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar.While the home page and Desktop Search will be an undeniable boost to Google’s share of the Search market, and maybe even a threat to Microsoft’s desktop dominance, it’s the pre-installation of the Google Toolbar that will be of most interest to SE marketers and optimizers around the world.Currently a specialist ‘industry tool’ used predominantly by SE practitioners, the Google Toolbar may soon be automatically available to hundreds of thousands of mainstream computer users. As a result, Google PageRank and, by extension, search engine marketing and optimization look set to become part of mainstream vocabulary. (Well, maybe that’s a little optimistic… Perhaps they’re more likely to become part of the vocab of the computer savvy mainstream.)So what does this all mean to SEO and SEM? In my humble opinion, the four most important implications of the Dell-Google agreement are:1) Business decision makers will finally ‘get’ SEOAlthough not overly helpful to SEMs and SEOs, Google PageRank is an ideal hook for busy decision makers. It’s very simple (in that it’s just a mark out of ten) and measurable, and it’s just THERE; you don’t have to go out of your way to see the PageRank of a site. It’s exactly what decision makers need to get their collective heads around SEO. They don’t have the time or inclination to understand the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For better or worse, PageRank eliminates all shades of gray, leaving the two colors many decision makers understand best: black and white.2) Business will become aware of the importance of PageRankWhile most business decision makers are aware that a good search engine ranking is good for business, they’re not yet aware that a bad PageRank is bad for business. But with the Google Toolbar at their disposal, they soon will be. Decision makers will immediately start to use PageRank as a one-shot assessment of the credibility and authority of every website they visit. And in the process, they’ll become painfully aware of what their own PageRank says about their company.3) Business will be more Search-proactiveOnce decision makers realize that a bad PageRank is bad for business, they’ll be more likely to be proactive about their search engine ranking.4) More businesses will dedicate a budget to SearchPageRank will become just a part of ‘doing business’. Just like TV, radio, and newspapers, it will be proactively communicating with decision makers, each and every day. While the mechanics of a high search ranking will remain a mystery to most, the Search DOMAIN will no longer be considered a black art, and SEMs and SEOs will no longer be considered witch-doctors. This will make decision makers far more comfortable dedicating a budget to Search (especially as they now have something measurable to grab a hold of – see point 1 above).ConclusionIt appears that Google has once again made a very astute business decision. For better or worse, they’ve improved their position in Search and made significant inroads into the desktop software market. Will they threaten Microsoft’s desktop dominance? We’ll have to wait ‘n see. Will they enrich the SEM / SEO industry? In my humble opinion, yes! Google may not be everyone’s favorite search engine, but if they bring PageRank into the mainstream, the Search industry will finally attract the percentage of corporate advertising spend it deserves.(See Australian IT News [http://australianit.news.com.au/articles/0,7204,18080942%5E15306%5E%5Enbv%5E,00.html] for further details of the Dell-Google agreement.)

Play Games Now | role playing games

Are you feeling stressed? Do you deserve a break? Why not play games now and let your worries float away? Ever thought to start enjoying yourself doing this?How can you play games now? Thankfully, with the Internet, you can do this with ease. With a multitude of games waiting to be played online, anyone can have a blast without leaving the comfort of their own office chair. Why not get started?In addition, many of them are free! A while back, consumers had to purchase games with their own money. Now, game developers have uploaded thousands of games online for you to play for absolutely no cost. You can play or try games now without having to pay a cent.Also, there’s games for every kind of gamer. If you play games now, you can see that developers want to ensure that a great variety is available. Play your favorite board game, defeat colonies of aliens, or try to rescue a damsel in distress. However, the fun doesn’t stop there. You can also play all kinds of role-playing, adventure, action, shooter, and casual and arcade games imaginable. With the incredible assortment available, you can play and never get sick of them.Many games even have the classic scoreboard implemented. Show off your successes to your friends and colleagues when you beat a boss or make it past an impossibly hard level. Start now and get the rewarding feeling of victory you deserve!You may be wondering if there is any catch to these free games. Surprisingly, if you do this now, you can rest assured that you will not compromise your computer’s safety. Developers want all of their players to have a completely enjoyable experience. You can be sure that you will not get a virus or be forced to complete sales offers. If you play games now, all you will have to worry about is winning!So, take some time off. Why would you play now these games and let the stresses of the work day empower you to victory. There are games to please everyone, they’re free, and will keep your computer safe.Well today playing games is so spread around that finding the proper game for you is so easy as 1 2 3. Click on your browser, do a quick search and you are ready to play thousands of free online games within a blink of your eyes. Its so easy. Try it


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